The American Frozen Food Institute (AFFI) has partnered with the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS), the U.S. Food and Drug Administration, the International Food Information Council (IFIC) and home appliance manufacturers to launch the “Cook it Safe” campaign.
The campaign focuses on the importance of fully cooking pre-prepared foods in order to prevent foodborne illness, and is anchored on four key messages encouraging consumers to:
- Read and follow package cooking instructions;
- Know when to use a microwave or conventional oven;
- Know your microwave wattage before microwaving food; and
- Always use a food thermometer to ensure a safe internal temperature.
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